Our Story

Founded by an Icelandic physician and an American neuropsychologist, we present the omega-3 we couldn’t find — exceptionally pure, easy to take, and uncompromising in quality.

Sourced from the pristine waters of Iceland, independently tested for purity and freshness, and crafted for optimal absorption.

This is the omega-3 we give our children.

The one we take ourselves. And the one we bring you.

what holds your supplement matters as much as what’s inside. Microplastic-free omega-3s in a recyclable glass vessel with a bamboo lid.

Top-down view of ocean waves crashing onto a black sand beach

Our Philosophy

Science. Stewardship. Integrity. 

At Sjór Health, we believe wellness begins with respect—for the body, for evidence, and for the natural systems that sustain us.  We exist to change how marine wellness products are sourced, produced, and experienced. 
Every Sjór Health product is guided by three principles: 

  • High standards — sourcing clean, pure and third-party tested omegas. 
 
  • Environmental stewardship — honoring the ecosystems we depend on 
 
  • Radical integrity — no shortcuts, no dilution, no greenwashing 
 

We do not chase trends. We build foundations. 

Our Commitment

As devoted ocean advocates, we ensure that every stage of creating Ocean Pearls Omegas supports the health of our planet’s most precious resource—the sea. From sustainable fishing practices to eco-friendly production, our Icelandic-sourced omegas honor and protect the ocean we love. Ocean Pearls proudly holds the following certifications:

  • Friend of the Sea (FOS): This certification ensures the product comes from ethically and sustainably caught fish. The FOS standard also covers traceability and social accountability within the supply chain.
  • Marine Stewardship Council (MSC): MSC certification guarantees that the fishing is well-managed and responsibly harvested to protect fish stocks.
  • Icelandic Responsible Fisheries (IRF): All Icelandic fish used are IRF certified, confirming compliance with strict international requirements for responsible fishing.
  • Global Organization for EPA and DHA Omega-3s (GOED): Our fish is sourced directly from a family-owned Icelandic fishery, which is a GOED member and adheres to the organization's high-quality standards for EPA and DHA omega-3 products. GOED also maintains a strict monograph for quality and safety.
  • Eurofins: Our Ocean Pearls are tested by independent labs, including Eurofins, to confirm potency and ensure the final product is free of heavy metals and toxins such as dioxins. 
Reynisfjara

Why Iceland?

A Global Standard for Marine Excellence.

Iceland is globally recognized for its pristine marine environment and some of the most advanced fisheries management systems in the world. Its cold, clean waters support fish populations naturally rich in omega-3 fatty acids, while strict regulations ensure long-term sustainability.

Fish oil has been part of Icelandic health culture for generations—not as a supplement trend, but as a public health cornerstone supported by science.

Sjór Health partners exclusively with Icelandic producers who meet the highest international standards for:

  • Purity and oxidation control
  • Traceability from sea to capsule
  • Responsible fishing and environmental protection

This is not marketing. It is infrastructure, policy, and scientific discipline.

Our Founders

SJÓR was created at the intersection of science, lived experience, and Icelandic excellence.

Jennifer Johnston-Jones, Ph.D.

For years, our founder Jennifer Johnston-Jones, PhD, worked at the forefront of brain health—as a neuropsychologist and psychologist studying how nutrition, neural signaling, and the environment shape cognitive and emotional well-being. Through both her professional work and personal health journey, one truth became increasingly clear: omega-3 fatty acids are foundational to brain health, yet the quality of what’s available on the market varies dramatically.

Jennifer experienced firsthand how high-quality omega-3s could meaningfully support neurological function and overall well-being. But as she searched for a fish oil she could fully trust—one that met clinical standards for purity, sourcing, and sustainability—she found a market filled with compromises: unclear origins, below average quality, and packaging that contradicted environmental values.

Adalsteinn Gunnlaugsson, M.D., Ph.D.

At the same time, Adalsteinn Gunnlaugsson, MD, PhD, an Icelandic physician and scientist, brought a deeply rooted perspective shaped by Iceland’s unparalleled relationship with the sea. Iceland is globally recognized for its pristine waters, rigorous fisheries management, and scientific leadership in the health benefits of omega 3s via fish oil. For generations, high-quality fish oil has been a cornerstone of health in Iceland—not a trend, but a tradition grounded in evidence.

Together, Jennifer and Adalsteinn recognized a rare opportunity:

To bring true Icelandic marine excellence, produced to pharmaceutical-grade standards, into a modern, science-driven wellness brand—without dilution, shortcuts, or greenwashing.